Internal Links have been a ranking factor since the beginning of the web. Search Engines use it to ascertain the level of understanding a particular website has on a specific topic.
A website that is nulled of Internal Links is somewhat displeasing and lacks the necessary information required on it, because, it's nigh impossible to cover up a whole subject in one Page.
Also, even if it's a Pillar content (an exhaustive one), there must be links to related Pages and external sites that cover a topic in a comprehensive way.
That said, while Internal Links are invaluable to both SEO and users' experience, one can't escape the pains associated with it.
Obviously, the work doesn't wholly lie in content writing, you also got to see the Editing and Link building part through.
At this time, it's probably the most time-consuming and tedious for most people.
Now, look at this scenario – You have a huge blog website and in it, there are several contributors.
When they have generated lots of blog posts on the site, it won't be easy to know all the stuff they have covered. And when looking for Internal Linking opportunities in a new post, it becomes a problem with almost no solution.
At this point, SEOs go with the old-fashioned Search Operator (site: https://example. com + Topic) to discover already published contents on their site that are relevant to the Topic. And of course, that Search operator works but it only fetches Pages that have been crawled.
What about Pages that aren't yet discovered by Google? Relax, SEOs utilize the Search functionality on their website and it plugs related Pages to the given Topic.
Regardless to say, neither the Search Operator nor Search box functionality delivers reliable results. The effectiveness of the latter depends on sth called Crawl budget and for the Search box, it can only be an option if the functionality is configured correctly and is advanced.
The challenges of Internal Linking can be dealt with and settled manually. However, it requires a staggering amount of time and effort.
For this reason, the purpose behind the emergence of Internal Linking Tools is clear.
What are Internal Linking tools and AI?
Internal Linking Tools are intelligent applications that fasten the process of Internal Linking. These apps save you the stress and time required to achieve a good Internal linking profile.
By letting you automate Link insertion and giving you real-time results regarding your linking structure. These apps are sth one can't do without.
Just think of relaxing and utilizing the time required to create more content. The AI does almost the whole stuff, a little input is merely required from you to make it purposely and impeccable.
You typically get Intelligent Link opportunity suggestions as you write on your favorite CMS. You then are given the option to customize the most out of it. You can set up keywords with respect to their target URLs, and the Tool(s) will help you get them done perfectly using its advanced filtering technology.
Just another tip of the iceberg, you get reports around your internal linking profile so you can know what you have done wrong or otherwise. Internal Linking Tools are mostly equipped with Broken Link Audit, Orphan Content detection, and Internal Link analysis.
In the meantime, let's draw out an overview of the best Internal Linking Tools in the market right now!
The Best Internal Linking Plugins & Tools in the market right now (an Overview)
You can use the guide to choosing the right Internal Linking Tool beneath to make an informed decision. The hierarchy and value decrease down the list. So the upper it is, the better the tool is, in performance!
You can also follow us along as we review them comprehensively. It pays to know more!
- Link Whisper – the best Internal Linking Plugin for WordPress and Shopify (best overall)
- Linkilo, a great Internal Linking Plugin after Link Whisper for WordPress for less work (overall best for Lifetime license)
- Linksy, a notable Internal Linking Tool that is still in development (best for Lifetime license now on Appsumo)
- Internal Link Juicer, a great Automatic Link building Plugin for WordPress (Great for Automatic Link insertion)
- Interlinks manager, an award-winning Internal Linking Plugin that comes in its kind (best for Envato users')
- Autolinks Manager, a great Automatic Link building Plugin after Internal Link Juicer (best for 100% Automatic Linking, No human aid needed)
- InLinks, a more than Automatic Linking Plugin with specialization on Content Optimization (bonus point in Internal Linking Plugins)
- Rank Math SEO (bonus point in Internal Linking Plugins)
Ps. Their position is always changing and we update the hierarchy from time to time.
Why should you trust our judgment? Unlike other review sites and some reviews on this site that may not be based on careful examination, this comprehensive page is compiled after actively using and thoroughly testing all the plugins in this list. When you think of this page, think of it as a source with in-depth knowledge around internal linking tools. We have established benchmarks on which our judgment is based. As you read along, we hope to assist you in finding the best tool for your money.
The links above point to our Review Pages, if you would like to visit their sites directly, you can check these links instead
- Link Whisper Free trial offer
- Linkilo LTD Lifetime deal
- Linksy Lifetime Deal
- Internal Link Juicer best offer
- Interlinks manager best offer
- Autolinks Manager best offer
- InLinks Referral bonus
- Rank Math SEO biggest slash
The Misconceptions behind Internal Linking tools (The New Era)
Some folks used to say all manner of things about using a tool for Internal Linking. They believe that those tools are inefficient and they cause more harm than good.
Honestly, they are almost right with their sayings, but the process has changed over the years.
Here are some of their points and why they no longer matter as of this time, and of course they were only regarding to Automatic Link building which is now a part of Internal Linking Applications.
1. “Google frowns at it”
Webmasters of old engaged in using Automatic Link building tools to generate lots of unnatural and spammy links, and for this reason, Google and other Search Engines turned against them. Thankfully, the idea of automatic link building has changed and is now been implemented on the backend rather than on the front end. This means that Links created with these tools are entirely the same as Links created manually. Another notable thing is that Automatic Link building is a common feature among these tools and they offer other many features outside it.
2. “Automatic Linking is lousy and not contextual”
You can't trick a Child in the kindergarten of the pleasurable taste in a Lollipop. Likewise, the term Automatic Linking is interpreted as something far and lousy from manual linking. It's now counter-intuitive from natural perception. Nonetheless, Automatic Linking is no longer entirely automatic, Internal Linking Tools uses relevant Link Suggestions to make this pan out. Therefore, the user has the option to customize and decide whether an Automatic Link appears in a specific place or not. Additionally, there are now smart filters in place. You can use them to make the whole work purposely and manual-like while saving a huge amount of time.
3. “You could lose all your Links at the delete of the Tool”
As aforementioned above, Automatic links are typically built in the backend nowadays and they aren't tied to the Tools that create them. As a result, your automatically built links remain active even after disabling the app. So there's nothing like — “I'll have an Internal Linking tool forever on my site if I start using it”. Moreover, the tools are generally lightweight and there's a setting that allows you to decide whether the output is stored in the Plugin or on your site.
Why use an Internal Linking tool?
Still not convinced about the benefiting abilities of Internal Linking Plugins? Here are armed reasons why you should give it a chance in your content creation game
1. To leverage all internal linking opportunities for success
With Internal Linking Plugin, you stand the least chance to miss out on the opportunities for Internal Linking. The leading one in their midst (Link Whisper) displays its valuable Link Suggestions as you write on your favorite CMS. The Plugin reveals potential places for Inbound and Outbound Internal Linking. This way, your newly created Pages are made free from being orphans.
2. Saves the 10 hrs of internal linking
On average, it takes 10 – 30 minutes for Link building in a 1000-word blog post. As the length increases, the time length increases. For us, it takes us approximately 1hr to hyperlink our average Review Post and that's tremendous.
Honestly speaking, the fact that we discovered Internal Linking Plugins has saved us a ton of time.
Instead of reapplying the Nofollow attribute to a certain target every time it appears in your content board. You can set up attributes (let's name them, Dofollow, Nofollow, Sponsored) and Link behavior (think Open in same tab and Open in New Tab/Window) to appear automatically, thus saving you an immeasurable amount of time.
Farther from that, you also have the opportunity to fully automate Link building for your money Links and external sites. This is called Advanced Automatic Linking and is best suited for this kind of Links.
You only do it once and forget about it. Later on, the Tool(s) will help you convert every appearance into hyperlinks while still observing the filters and fine-tuning you have in configuration.
In short, having an Internal Linking Plugin up and running on your site will save you time, a big one! Remember, time is money!
3. Easily discern Error pages (think Orphan Pages, 404, Broken links)
Assuming you have the right Internal Linking Tool on your website, you don't necessarily need a separate Plugin to perform the above for you.
You're enriched with a full-fledge Broken Link detection showing the victimized Anchor Text, the Target URL, the Pages from where it's found, whether the Link is External or Internal, and the Error status of the Link.
Having a Broken Link detection right on your Content Management System can be beneficial. Take another look and consider what it'll be like to identify broken and error links on your site manually or by paying for an additional tool for it?
A good number of Internal Linking Plugins come with the ability to discern Orphan Content, and Pages without internal links pointing to them.
You might have spotted that! Orphan Contents are Pages of a website that aren't discoverable through other Pages or websites. It defines a Page that has no Internal or External inbound Link.
On the other hand, Pages without internal links pointing to them are easily interpreted. They are Pages of a website that do not have inbound internal Links.
Now, if a Page has no Internal Link but is discoverable from other websites. That Page isn't an Orphan. It defines “Pages with no Internal Link pointing to them”.
Therefore, as far as a Page has a Link pointing to it (be it External or Internal), that sets it free from being Orphaned. Pages without Internal Links pointing to them are easily definable.
So, hope we sort that out? Coming to Internal Link Building Tools, they are equipped and furnished with the ability to hunt these Pages.
Truth be told, Orphan Contents and Pages with no Internal Links pointing to them have a zero chance of getting up on top Search Result Pages.
4. More functions (Search and Replace, Internal Link Click tracking, and more)
To ensure this review isn't so long, we classified the other features under a More functions Headline.
I bet you have heard about Search and Replace. A good example of an application that uses it is Google Docs and this helps you to make replacements at a click of a button.
For Internal Linking Tools, Link Whisper (the best one) is the only one that has it, and it has been saving me a lot of hassle and time.
Here's a consideration – Suppose you have a particular landing page on your site that you want to change to sth else, maybe because the Page has moved or another thing, gone are the days when you have to open your dozen pages finding and replacing links.
You can plug the existing Target URL with the New location and Link Whisper will help you get that done instantaneously.
For Click tracking of Internal Linking, it's a vital feature to have in place because it shows how well internal links are performing on each Page.
Terms associated with Internal Linking Plugins
Before we dive into the list of the best Internal Linking Tools in the market right now. Let's explore the terms used in this subject so that we can understand everything in detail.
1. Link Suggestions
Link Suggestions are the Recommendations of related Pages to the current Page that are worthy of using as Internal Links.
Link suggestions help you save the stress and time in brainstorming other Pages that are related to your topic.
Most of these Internal Linking Tools use Natural Language Processing, Thesaurus match, and Focus keywords to deliver Intelligent and relevant Link Suggestions.
From our findings, we discovered that there are two types of Link Suggestions: the basic one and the Advanced one.
The basic version merely plugs Pages that are related in a List format and then, an option is provided for you to copy the Links, whereas the Advanced version is epic, and it matches up Internal Linking opportunities in your current Page with relevant Pages on your website.
You can refer to the images above for clearer understanding.
Another thing worthy of note, is that it's of two kinds: Outbound Link Suggestions, and Inbound Link Suggestions.
Outbound Link Suggestions are commonly used among Internal Linking Tools. They are Suggestions for Internal Linking opportunities as you write on WordPress. These suggestions provide Outbound Internal Links, i.e. Internal Links that are going away from the Page.
On the other hand, Inbound Link Suggestions are recommendations for Link opportunities in the other Pages that can be taken care of to point to the current Page. It's basically Inbound, therefore, and it fights against the existence of Orphan Content.
Ps. The Link suggestions feature can also be referred to as Semi-Automatic Linking because the job requires a little human review and isn't utterly Automatic, which proves the best!
2. Automatic Linking
Unlike Semi-Automatic Linking (i.e. Link Suggestions), Automatic Linking is wholly automated with smart filters in mind.
The game begins with assigning potential keywords to a Target URL and then setting up filters and fine-tuning. Afterwards, the job is done at the click of a button and every occurrence of the target Keywords gets converted into hyperlinks.
Thankfully, the process of Automatic Link building has evolved over the years and is now more efficient than ever. The filters make it possible for the right Automatic Link to appear in a Page and at the same time, at the right place.
Filters such as Autolinks Prioritization (can be used to prioritize Long-tail keywords over Short-tail keywords), Autolinks Limit (can be used to stop the application of Automatic Links when a set number has reached in a Page or Paragraph), Autolinks Categorization (used to pigeonhole the building of Automatic Links in certain taxonomies, tags), Manually built Link Respect (forces Automatic Links to obey the ones' created manually), Protection vault (which is used to exempt certain part of a Page from Automatic Link insertion) and more.
To cut the story short, Automatic Linking is a compulsory feature of any Internal Linking Tool. We use it for Affiliate and External Links because it serves them better. Also, it gives us more chances of making conversions with those Links.
3. Internal Link Structure and Analysis
Link Structure shows you Reports around your Internal linking profile. From the information, you get to know about the total number of Internal Links on your site, its ratio to that of External Links (i.e. Internal vs. External Links Ratio), the most Linked To Domains, and so on.
The Analysis goes through Pages individually finding and detecting Link kinds such as Outbound Internal Links, Inbound Internal Links, and External Links.
In simple terms, Internal Link Structure and Analysis provides you with invaluable reports after digging into your linking profile. From there, you can make the necessary amendments and corrections to level up your SEO game.
4. Broken Links and Error Page detection
Finding altered links and Pages with errors might be the reason you're one step ahead of the competition.
It's critically important because it delivers the notification proactively so you can brace for impact.
We all know that Google frowns at faulty links, so the best thing you can do yourself is being able to find these links. And thankfully, Internal Linking Tools have got us covered.
5. Orphan Content Detection
A Broken Link or Orphan Content is a red signal and it damages the quality of Content.
In normal circumstances, when you have done with your article and published it, it's automatically orphaned. To rectify this, you must visit your old Posts and leverage any Link opportunity.
Props to the pioneers of Internal Linking AIs, they are our helpmate when it comes to this, and we can't thank them enough. They are making the term “Orphan Content” extinct.
6. Target Keywords
Target Keywords are used by the top 2 Interlinking Plugins (Link Whisper and Linkilo) in delivering Link Suggestions that are relevant and contextual. Target Keywords tell the Artificial intelligence what to fetch and the things to disregard.
There are several methods of having a Target Keyword set up in these tools. They are 1). via the Page Slug or Title, 2). from the focus Keywords on Rank Math or other SEO tool, 3). from Google Search Console.
After you have configured your target keyword, the specific tool in use utilizes it in delivering Link Suggestions that are rich and relevant.
7. Natural Language Processing and Name-entity Recognition
NLP processes Natural Language. Named-entity Recognition locates name entities in their predefined entities.
Think of Natural Language Processing as a branch of AI that studies, understands, and familiarizes natural language flow. Meanwhile, its performance improves with time, because more familiarity is more great result.
As for NER (Named-entity Recognition), digest it as a subtask of Information extraction that seeks to classify entities (terms/keywords) in a predefined group. For instance, Whitehouse will be classified under Location and W.H.O. under Organization.
8. Import and Export:
A good number of Automatic link building Plugins in our list give you the ability to Import and Export.
Import allows you to replicate a style in a website. You do the export to get the importable data.
Internal Linking Tools & AI present in the market right now
It has taken so long, nonetheless, we are now at it. Here are the best Internal Linking Plugins that ease the process of Link building
1. Link Whisper AI for WordPress & Shopify
Tag: best overall Internal Linking Tool (WP & Shopify), best overall Automatic Linking Plugin, best of all
Features: Advanced Inbound Internal Link Suggestions, Advanced Outbound Internal Link Suggestions, Multisite Link suggestions, Advanced Automatic Linking, Internal Link structure and Analysis, Broken Links and Error Page detection, Orphan Content detection, Target Keywords, Natural Language Processing, AI, Import and Export
Pricing: Free version | Free Trial | $77, $117, $167 for Single, Triple and 10 sites respectively
Cons: delivers irrelevant Link Suggestions most of the time
Link Whisper is undoubtedly, the best Internal Linking Application you can ever get. After our immense review, we can't help it than to give it the crown.
It has the edge in almost everything. In terms of features, it has packed groundbreaking functions.
The Internal Link Structure and Analysis section of the Plugin delivers top-notch information about the topography of your Link building game. It uncovers the websites that you link to the most, the ratio of internal and external links, and examines your individual pages. It also categorizes the linking system into Outbound Internal Links, Inbound Internal Links, and External Links.
Afar from this, is its Link Suggestion tool, a Semi-Automatic Link building system.
Link Whisper shows you intelligent Link opportunity suggestions as you write on your favorite CMS. It accomplishes this by making use of NLP and some other Artificial intelligence which are proven to work great.
As far as the tool is concerned, gone are the days when you need to spend a tremendous amount of time looking for Link opportunities in your content.
The tool doesn't only give you Link Suggestions while you're writing. It also gives you the ability to discern potential opportunities in older posts which you can avail of too (i.e. Inbound Link Suggestion).
Plus, its Automatic Link building system is like no other. It's practically effective when you need to automate the whole stuff, and this best works for External and Affiliate Links. You don't have to be hyperlinking them every time they show up in your piece. With the Automatic Link system, you can set up Linking automation that are superb.
Another undeniable advantage of using Link Whisper is that it has a bird's eye view in hunting down broken links and Orphan Content.
Our most loved feature is the Search and Replace feature which is exclusive to it. Just as seen in Google Docs, you merely need to specify the old data along with the new one, and the tool will help you do the replacement. This saves you a huge amount of time.
Indeed, Link Whisper is the #1 Internal Link building Plugin and it is well worth the price. The only imperfection we encountered with the Plugin is that it delivers Link Suggestions that are irrelevant, and it happens most of the time. This downside is as a result of NLP not being accurate (if not 100% of the time), though the system gets better with time.
2. Linkilo WordPress Plugin
Tag: best WordPress Internal Linking Tool after Link Whisper
Features: Advanced Outbound Internal Link Suggestions, Advanced Inbound Internal Link Suggestions, Advanced Automatic Linking, Internal Link structure and Analysis, Broken Links and Error Page detection, Orphan Content detection, Target Keywords
Pricing: Lifetime version | $59 for Single, $149 for 5 sites, $279 for 25 sites, $499 for Unlimited sites
Cons: delivers irrelevant Link Suggestions most of the time, Natural Language Processing is still in development, Import and Export is still in development, No Search and Replace feature, Multisite Link suggestions not available
The best Plugin in this subject after Link Whisper is the Linkilo WordPress Plugin. It's an exact copy of the latter and is striving to include more features.
In terms of features, this internal linking tool is actually what you need to level up your SEO game.
It gives you numerous options and controls likewise Link Whisper. Coming to its Internal Links Statistics and Auditing Report, the Plugin shows you invaluable insight regarding your Link building architecture.
You could see the total links discovered on your site (External & Internal Link counts), number of Orphan Contents, Pages with Link cannibalization, frequently Linked to Domains, frequently used Anchor Texts, and Internal Links vs. External Links counts.
Orphan Content detection could be the reason you earn that top spot on SERPs. For Link cannibalization report, it will help you discover Pages on your site that are competing for the same keywords. The External Links vs Internal Link Counts is critical and should be optimized correctly (under normal circumstances, Internal Links should be greater) to obviate looking spammy to Search Engine bots.
Outside the in-depth Reporting around your Link building Health, you also get intelligent Link Suggestions as you write on WordPress. This is entirely the same in Link Whisper (the top tool in the market).
The Link suggestions functionality lets you discover potential link opportunities that are hidden in your content and subsequently helps you convert them into links.
There's a Target Keyword section that will determine the actual results being suggested. You can define it using the keywords from your favorite SEO tool (we use Rank Math). You can also plug keywords from Google Search Console data.
Unlike the Link Whisper WordPress Plugin that uses NLP for Link suggestions, the Plugin being referenced now is still developing that AI and is currently using Thesaurus and Contextual Analysis.
In addition to Link suggestions which help you build more Links, Linkilo also houses an Advanced Automatic Link Building system. From there, you can build links wholly automatically.
The best part of it is that it gives you the ability to review the Automatic Links before applying it to your site just like seen in Link Whisper. This is a remarkable feature and a good Internal Linking Plugin should possess it. With this extra add-on, you can now build Autolinks purposely and highly intentionally.
We can't hide this, the Plugin outperformed Link Whisper in terms of Automatic Linking filters. These are what help in making sure an Autolink is well placed. It houses extra ones such as the ability to do Blacklist and Whitelist, the capability to exclude certain portions of your site (think HTML sections, Banner images, etc) and a few others.
In regards to Pricing, the Plugin is a good bargain. They aren't offering any free trial but there's a Refund Policy in place.
As a tool that is pretty new to the Industry, the Linkilo WordPress Plugin has some essential features missing. Options for Import and Export, Natural Language Processing, Multisite Link Suggestions, and Broken Links Audit are still coming soon and some are already in Progress.
For this reason, the Link Whisper WordPress Plugin has a complete edge over the tool.
Linkilo WordPress Plugin also doesn't have the cute Search and Replace feature which could be the reason you escaped the 10 hrs of work.
Above all, Linkilo is coming up with updates that would address these concerns. Considering they are offering a Lifetime deal which is a few days from expiration, it should be a cool bargain for you!
3. Internal Link Juicer WordPress Plugin
Tag: Great WordPress Automatic Linking Tool
Features: Advanced Automatic Linking, Autolinks Reporting, Import and Export of autolinks
Pricing: Free version | $69 for Single site, $149 for 5 sites, $189 for 10 sites, $1,299 for Unlimited sites
Cons: Not as wise as Link Whisper, doesn't provide Link Suggestions
Internal Link Juicer is one of the best Automatic Link building plugins in the market right now. It has been in existence since time immemorial and has improved its performance in recent years.
However, it doesn't fall under our definition of Internal Linking Tools. Nonetheless, it's deeply based on Advanced Automatic Link insertion.
You can use the Plugin to connect pages with one another on autopilot. The term is, just set it up and forget it.
On the WordPress editor, it houses the Keyword Editor (which is regarded as its main function). The Editor lets you configure targeted keywords as you write on WordPress, which it will later use in the building of Automatic Links.
The Plugin is jam-packed with the requisite filters for the Automatic Linking Job. In fact, it houses one of the best filters in town.
By giving you options to Whitelist and Blacklist certain Pages and portions of your site from Autolinks application, you're rest assured that Automatic Links appear at the right place. Advanced filtering options such as Autolinks Prioritization (which lets you value one Autolink over another), Autolinks Limit (which lets you set up limits in Paragraph or in a whole Page), and Same Taxonomy (used to pigeonhole the application of Autolinks on specific Categories and tags), are what you need to automate the process of Automatic Linking.
Internal Link Juicer also shows you valuable reports around your Automatic Links. You can view Autolinks statistics along with intelligent Anchor Text Reporting.
The Anchor Text Reporting fetches the target Keywords that you have set up in the Keyword Editor. From here, you can see the number of times the target has been converted into links.
The position of the Autolinking system in Link Juicer is what sets it apart from the competition. Unlike others that have theirs in a separate location, it displays the box responsively as you write on WordPress.
Also, the beast in its Autolinking system called Keyword Editor lets you cover up more linking opportunities. It does this by allowing you to set up Intelligent gaps within the targeted keywords. For instance, given that we have “Affiliate Plugins” as a targeted keyword in the tool, the Internal Link Juicer builds links with the phrase as it appears in its database.
Now, what about “Affiliate Marketing Plugins & “Affiliate Marketing WordPress Plugins“, the beast called Keyword Gap option in the Keyword Editor is what gets them covered. You just need to set the number of gaps within the Keywords, then the tool will obey it while applying Autolinks.
The best of Internal Link Juicer is that it has its own Link Index. Meanwhile, the Links are built and stored on their server though it still gives you the option to enable the data on your site.
Choosing between using their server and yours should be treated correctly. You're to opt for its server in times of maintenance. In that case, as you uninstall the Plugin, you safely put away the Autolinks.
4. Interlinks Manager WordPress Plugin
Tag: best WordPress Internal Linking Tool after Link Whisper and Linkilo
Features: Basic Link Suggestions, Advanced Automatic Linking, Internal Link structure, Broken Links and Error Page detection, Orphan Content detection (not obvious in the Plugin but hidden in the Dashboard section), Import and Export
Pricing: Freemium version | $39 for Regular, $52 for Regular+, $195 for Extended
Cons: Basic Link Suggestions, Automatic Linking doesn't support External URLs, No Search and Replace as seen in Link Whisper
At the Dashboard, the Plugin shows you the summary of your Interlinks structure and optimization. From there, incoming internal links, the Recommended number of Internal Links, and other Optimization data are entirely shown.
The tool's main functions are Interlinks Optimization and Advanced Automatic Linking.
For Interlinks Optimization, you can configure benchmarks from where the job will be judged. You can set the recommended number of Internal Links per Characters basis (there's one configured by default). You can also review the Anchor Texts used on your site and make the necessary corrections.
It gives each Anchor text a juice value in correlation with the contextual relevancy of the Page it points to. You can explore top Anchor Texts that are contributing greatly to your Link profile.
Coming to its Advanced Automatic Linking system, this Internal Linking Plugin is by far the best in terms of intelligent filters. Options such as Autolinks Categorization, the Left and Right boundary rule (which help in converting keywords that are preceded (or otherwise) by a certain string into links), the Before and After Keyword rule (which are used in matching Autolinks per prefix or suffix), and the Case Sensitive match are clever distinctions.
The Autolinking system houses filters that stand out from the competition. However, it doesn't constitute the human review option as seen in Link Whisper and Linkilo (which are the leading ones). Allowing human review before applying the Autolinks kind of cancels the Advanced filters of the Plugin out. Because, no matter how refined a filter is, it can't provide a perfect output.
Beyond the features discussed above, the Plugin gives you a meticulous Link status Report and Broken Link Audit. You can use these to stay in the Know and to relieve your site from all disasters.
Just like seen in Link Whisper, the tool lets you track the clicks on Internal Links. It shows the Date of click, Target Post, and Target URL in the Report.
Plus, InterLinks Manager lets you export your Autolinks, Click tracking data, and others in a CSV file. This is especially useful for external review and observation. You can of course import the exported files on your other sites to easily replicate your hard work.
Last but not least, there's a role configuration section that you can use to assign specific roles to your teams.
Pertaining to Price and the Plugin's worth, Internal Links Manager can be more affordable than most of the tools in our list and is worth the cost.
Worthy of note, we hate the Architecture of its Link Suggestion (it shows the basic one) and it's not helpful when compared to the competition. Also, it doesn't give the additional human review option in its Autolinks system.
We can't forget this, there's also an absence of the Search and Replace feature (seen in Link Whisper) which we like the most.
Deciding to go with the Plugin is what should be made wisely. Although it's presently active on one of our sites, we can't choose it over the leading Internal Link building Plugins.
5. Linksy WordPress Plugin
Tag: Upcoming Best overall Internal Linking Tool for WordPress
Features: Advanced Outbound & Inbound Link suggestions, Advanced Automatic Linking, Internal Link Structure & Analysis, Orphan Content detection, Search and Replace Existing URLs, Import and Export
Pricing: Lifetime | $59 for 1 site, $118 for 3 Sites & $219 for 10 Sites Annually
Cons: No Click-tracking, No Broken Link Detection
The Linksy WordPress Plugin is developed by a team of developers called Plugli. It's new to the atmosphere and it has been doing exploit.
Unbelievably, it has already copied Link Whisper (the best Internal Linking Tool) down the box with additional Add-ons.
It's like when a Competitor conducts research about an existing offer, then gets down and ensures he implements all of the observed features plus Add-ons which he'll later add to make his own offer stand out.
From Intelligent Link suggestions as you write on WordPress, to the Link & Domain Reports are all designed with Link Whisper's approach in mind with a little bit of additions.
Not long ago, it released its Autolinking system and it didn't disappoint. The system lets you build links in one click, and using its advanced filters and additional human review option, the output is always sth to write home about.
We might have missed this – It houses an Advanced Link suggestion system (both Outbound and Inbound) and it seems to be outperforming Link Whisper in terms of relevancy.
It has a feature called Anchors Cloud, which lets you judge the contextual relevancy of your Anchors against the Target.
A feature that makes it stand out from the competition is the Keyword Rating. It rates the level of relevancy of a Page's focus keyword. Bear in mind, the focus keyword being talked about is the same one used in Rank Math and other SEO tools. So this feature kind of replicates what our SEO tools are already doing but now with Semantic Analysis in mind.
Now, owing to the New nature of the Linksy Internal Linking Plugin, it's yet to constitute other Link Whisper features such as Click-tracking and Broken Link detection. For this reason, the Plugin will remain underrated in our list till they release those features.
We have already gone far in this list before discovering the Plugin and what we saw blew us away.
Above all, the Plugin is currently doing a Lifetime deal and it's always a bargain price. Time to take advantage of its New nature and obtain Plugin updates in the future for free. We all know that New Apps always run a Lifetime deal, this is to enable them have the resources for Improvement and updates.
6. Autolinks Manager WordPress Plugin
Tag: Great Automatic Linking Tool
Features: Advanced Automatic Linking, Autolinks Tracking and Click Analytics, Import and Export
Pricing: Freemium version | $39 for 1 Site, $79 for 5 Sites, $149 for 25 Sites
Cons: doesn't deal with Internal Link Optimization
Autolinks Manager is a sister product of the Interlinks Manager Plugin discussed above. They are developed by DAEXT and are built to address different things.
Autolinks Manager has maintained a steady position among the best Automatic Linking Plugin until recent years. We are in a time when the atmosphere is taking a new shape.
Like we said, the Plugin is built to address a different use case. Its sister product, the Interlinks Manager is built to fasten the process of Internal Linking, whereas, it focuses on Automatic Link building alone.
Bear in mind, Interlinks Manager doesn't support the automatic building of links that aren't internal. It only supports automatic internal linking. As for the other, it is in full support of all Automatic Linking needs (be it Internal, External, or Affiliate URLs).
It's worthy of note to hear that the Plugin also falls away in our definition of Internal Linking Tools just like the Internal Link Juicer. They are commonly referred to as Automatic Linking Tools.
Enough of the long story, in terms of features – the Autolinks Manager lets you bulk create automatic links on autopilot. Best of it, it uses the most Advanced filters like the one seen in Interlinks Manager.
The Plugin also shows you reporting around your Autolinks. You can track the performance and the clicks on your links too.
Also, you can do export and import which is an integral part of the game. Now coming to the Cost, the Plugin is affordable and is worth the cost.
However, we won't recommend the Plugin over better ones'. You can rather invest in one of the Internal Linking Tools on this page. They come with a better Automatic Linking system plus the capability to analyze Internal Links.
While Autolinks Manager lets you build links automatically, it doesn't provide the additional human review option, which is required of it.
7. InLinks Content Optimizer
Tag: a bonus point in Internal Link Building Tools
Features: Entity-based Automatic Internal Linking, AI Writer + Content Audit, Schema Automation, Social media manager
Pricing: Credit system structure
Cons: Not based on Internal Link Structure Optimization
In our list of Internal Link building Plugins is the InLinks standalone Application. It's more than an automatic linking tool and is never a WordPress Plugin.
To run the tool on WordPress, you need to insert a piece of code on your site.
InLinks is a bonus point in this list because it doesn't wholly cover what other Interlinking tools are doing.
Outside the Automatic Linking it provides, it also houses Schema Automation, Social media Integration, and amongst others which are outside our concentration.
But as for the Automatic Linking, it does it with Entity SEO in mind. Rather than just linking keywords, the Tool analyzes your content and matches Topics, thereby giving you enough room to convert more opportunities.
You can see the Entity-based nature of the system as what Link Suggestions are doing in Internal Linking Tools.
Link suggestions in Link Whisper and other Plugins use AI to identify keywords and topics that are related to a specific page. In the same vein, the Entity-based nature covers up potential keyword opportunities. They are homologous to each other.
The Pricing structure is on a structure and is best for highly established websites with lots of Pages. Their level one tier costs $49/month and it enables you to analyze 100 pages.
This is a no-go area to the seekers of Internal Linking Tools, though some SEOs find it interesting.
Harmonizing the Result of Internal Linking Tools with Rank Math
We are recommending Rank Math because we like it and it works in tandem with any Linking Tool. We use Link Whisper along with it on this site, and they're cooperating with one another to make us fall in love with SEO once again.
Some people think that Rank Math (can be any SEO tool) is in the same subject as Link Whisper (can be another Interlinking tool also).
But the whole story is in the other way round, SEO tools do not fall under our definition of Internal Link Building Tools. While they share common features with some of them, they shouldn't be seen as Replacements.
We even went all the way to review Link Whisper side-by-side against Rank Math. They both share a range of features.
Functionalities in Rank Math such as 404 monitor (which is also found in most Internal Link building Tools), Redirections (homologous to Search and Replace), and even Link suggestions are some of them they have in common.
We all know that Redirections instruct URLs to lead to other Pages. When you set up a Redirection. The main URL doesn't change, it stays in the Anchor Texts like that. The only thing it does is to redirect to the New target location.
As for Search and Replace existing Links functionality (found in Link Whisper and Linksy), it changes the main URL with the new one. The feature also doesn't use Redirections. It works the same way as manual Link insertion.
The use of Redirections and Search/Replace can be a cool combination. We use Search and Replace to update outdated links on our site to new ones, and then Redirections for External Links, Social media Links, and Links that are outside of our control.
The Redirections are the only reason why our moved URLs (irrespective of their location) find their way back to our Site. With the Search and Replace feature alone, you can't achieve this.
Now, this is to show that, when an Internal Linking Tool (i.e. Link Whisper, etc) is used alongside Rank Math or AIOSEO or Yoast SEO, the results are great.
Therefore, we highly recommend you have both an SEO & Interlinking Tool on your site.
Note: The two can work impeccably on their own, but when combined together, greater results are achieved.
Don't mind us, we just like Rank Math, because it's the best in the SEO world.
Over to you
No matter how long this post is, it is now a line away from the end.
We started by dropping our own definition of Internal Linking Tools and how they can help streamline the process. We touched on Terminologies around them and we also tried to fix the Misconceptions around Internal Link building Tools.
Finally, we reviewed all of the Tools thoroughly and suggested having an SEO Tool on your site to take the whole thing to the next level.
Now that we have tossed you about, what about making the right decision?
Here's yet another Guide to choosing the right Internal Linking Tool, use it and stay decisive at all costs. Note: Their value decreases down the list. the higher the tool is on the list, the better it is in performance!
- Link Whisper — the best Internal Linking Plugin for WordPress and Shopify (best overall)
- Linkilo — a great Internal Linking Plugin after Link Whisper for WordPress for less work (overall best for Lifetime license)
- Internal Link Juicer — a great Automatic Link Building Plugin for WordPress (Great for Automatic Link insertion)
- Interlinks Manager — an award-winning Internal Linking Plugin that comes in its kind (best for Envato subscribers)
- Linksy — a notable Internal Linking Tool that is still in development (Great for Lifetime license)
- Autolinks Manager — a great Automatic link-building Plugin after Internal Link Juicer (Great for Automatic Link building )
- InLinks — a more than Automatic Linking Plugin with a specialization in Content Optimization (bonus point in Internal Linking Plugins)
- Rank Math SEO (bonus point in Internal Linking Plugins)
You can use the comments section if you have any questions, we are one hit away.