The Best AI-powered Internal Linking Tools compared!
Internal linking is no longer what it used to be. Before now, we used to spend hours digging through our content, looking for where to place links — all by hand. It was stressful, slow, and sometimes confusing. But with the rise of AI internal linking, everything changed. And now, we’ve even gone a step further.
Note: There's no need to visit our similar pages — internal linking tools (which is the masterpiece) And WordPress internal linking plugins (deals with WP solutions). This page covers it for what you need — AI-powered internal linking just like the other pages that dealt with their own problems.
What Is AI Internal Linking
AI internal linking is the use of artificial intelligence to automate the process of linking related content across your website.
It leverages technologies like natural language processing, machine learning, and large language models to find and create internal link opportunities more intelligently and efficiently.
Why is it better than traditional Internal Linking Automation
AI internal linking is way better than the old methods.
Traditional internal link automation just matches keywords without really understanding your content. But AI actually reads through your pages, knows what fits together, and even creates new linking opportunities when needed.
It makes everything smarter, faster, and more natural.
AI components on Internal Linking Tools
AI components on internal linking tools constitute all the types of artificial intelligence used to ease internal link building.
- NLP
- Machine Learning
- OpenAI
1. NLP (Natural Language Processing)
NLP helps the tool understand your content — not just individual words, but the real meaning behind the text.
How it's used:
It analyzes your blog posts or pages to detect topics, find keywords, and spot entities (like people, places, product names).
Then it suggests internal links based on where they naturally fit, not just based on matching exact keywords.
Example:
If you mention “WordPress Internal Linking Plugins” inside a post, an AI tool with NLP can understand it’s related to “digital marketing tools” and suggest a relevant internal link — even if the exact phrase “digital marketing tools” isn't used.
2. Machine Learning
Machine Learning (ML) helps the tool improve its internal link suggestions over time.
How it's used:
The AI observes how you accept, reject, or edit its link suggestions.
It then learns your linking style, your preferences, your most linked pages, etc.
Over time, it customizes the suggestions to be smarter and faster based on your previous behavior.
Example:
If you often link the phrase “SEO internal linking best practices” to a specific post, the tool will learn that preference and start suggesting it more intelligently in similar future posts.
3. OpenAI (or other external AI engines)
Some internal linking tools now connect to AI models like OpenAI’s GPT to generate link suggestions, add more target keywords and make the whole stuff better.
How it's used:
AI interlinking would ask OpenAI to analyze your post's meaning, recommend better anchor texts, or even suggest related articles you haven't thought of.
AI interlinking results, regardless to say, are better than traditional results.
It can suggest better linking opportunities, help to add target keywords automatically and do other interlinking jobs properly.
Example:
Instead of you struggling with finding relevant link-able phrases either manually or via traditional process, integration with LLMs like OpenAI uncovers them on autopilot. And such cases where there's no opportunity at all, this type of AI power can rewrite close sentences to fit in or even add sections (like an extra FAQ line) that contain a well constructed anchor text.
Areas where AI can Help Internal Linking
Internal linking can be stressful and time-consuming when done manually. But with the rise of AI internal linking tools, many parts of the process have been simplified. Below are key areas where AI can now assist and make internal linking much easier and faster.
To learn more about these areas and how they are performed in practice, check the comprehensive guide to AI internal linking.
Finding Internal Linking Opportunities
One of the first ways AI helps is by finding internal linking opportunities across your content.
Normally, this used to be a manual and tiring task. But AI can now scan your pages quickly and spot where internal links can naturally fit in, saving you hours of work.
Creating Internal Linking Opportunities
Sometimes, your content may not have any natural spot to place a link.
AI solves this by creating linking opportunities when none exist.
It can add smart additions like extra FAQ questions or even adjust nearby sentences slightly to make room for an internal link.
Bulk Linking
Bulk linking, is a full automation process powered by AI.
Here, your site pages are divided into source pages (where links are added) and target pages (where links point to).
AI will match related pages and build links between them automatically.
You can also give it target keywords to guide it, or just let it figure everything out on its own.
Mind you, this is entirely different from keyword-based linking (i.e., adding links by keywords automatically).
Target Keywords Generation
AI also helps by generating extra target keywords for your internal linking.
Instead of depending only on keywords from SEO plugins or Google Search Console, AI can study your content and generate more keywords that are closely related.
More keywords mean more chances for better internal linking on WordPress or any other CMS.
Internal Link Analysis
AI makes it easy to check the internal links across your site.
It can find all the links inside a page and also discover all the pages linking to a particular page.
Best of all, you can manage these links directly from a dashboard — deleting, editing, or adjusting them easily without visiting the actual pages directly.
Related: How to find internal links to a page with Link Whisperl.
Link Visualization
Another powerful help is link visualization.
AI tools can map out your entire internal linking structure and show you how your pages are connected.
This helps you quickly spot pages that have no links pointing to them (aka orphaned pages) and fix linking gaps that could hurt your SEO.
Learn more about AI-powered internal link building.
Other Features of AI internal linking tools Worth Having onboard
The areas where AI can streamline internal linking as we have covered are not where internal link automation ends.
There are a lot of approaches that don't inherently use the power of AI but ease internal linking in one way or the other.
They are features worth considering when deciding an internal linking tool.
They are as follows —
GSC Integration
Integration to Google Search Console helps AI internal linking tools to collect organic-based target keywords to perform better internal linking.
Of course, AI interlinking tools usually have the capability to generate target keywords. But organic is organic and AI is AI.
SEO Plugin Integration
Integration to SEO WordPress Plugins like Rank Math makes it easy for target keywords collection. Rather than typing them manually again, they are extracted automatically. These target keywords are mainly referred to as focus keyphrases on SEO plugins.
Keyword-based Linking
Well, we explored bulk linking as a way AI power can be deployed to interlink on autopilot, but not based on keywords.
What if you need the flexibility to convert certain keywords to Hyperlinks in the future?
The keyword-based linking can be very useful. These days, smart filters are in place, so you can regulate and control where your links are applied. Plus you can review those places before your links go live.
Linked-to Domain Report and Analysis
Linked-to Domain Report and Analysis is a useful feature to have.
I bet — you don't only want to automate internal linking, but also need other cool features that are closely related.
The Linked-to Domain Report provides an overview of how many times a domain appears across your site (i.e., the number of pages it is linked from) and how many other links point to its root domain.
The Analysis section goes deeper. It lists all the pages on your site where a specific domain (including its internal pages) appears. Additionally, it shows the exact locations of these links, along with their anchor texts and URLs.
Link setting automation
Link setting automation lets you automate link behavior and attribute on a domain level so that repetition is eliminated.
No more adding Nofollow and Open in New Tab every time you add a link.
Best AI Internal Linking Tools
Let's now see a handful of the best AI internal linking tools. The list was arranged after vetting many tools that claim to use AI in their internal linking automation.
It includes Internal Linking Plugins for WordPress or other CMS, and other tools out there that make use of AI in their operations (see also internal linking tools).
- Link Whisper — best overall AI internal linking tool for WordPress and Shopify
- Linksy AI — 2nd seat for a clever AI internal link tool (for WordPress) after Link Whisper
- LinkBoss — A cloud-based internal linking tool for WordPress
Bonuses—
- Linkbot — A new player that works on all CMS (not fully tested yet)
- SEO Juice — A new player that works on all CMS (not fully tested yet)
1. Link Whisper
Link Whisper is an AI internal linking tool that makes use of NLP, machine learning and OpenAI.
It's the most-used internal linking tool. Link Whisper exists as a Plugin for WordPress and Shopify.
Due to its direct connection to the CMSes it supports, there's no issue or delay getting links on live websites. Another advantage of this is that — it makes the solution affordable; little to no cost involved in crawling your site.
Let's talk about how Link Whisper Integrates with OpenAI —
The Plugin requires users to implement the OpenAI connection themselves. With an API key and some bucks ($10 is enough to get started with), Link Whisper can ultimately make use of ChatGPT-like power in its features including the Link suggestion.
Link Whisper's main goal is to make internal linking a breeze — We have noticed that the Plugin prioritizes features that users are actually going to use, and it does everything in a way that invites Human Review, not just complete automation.
AI Features
- Finding Internal Linking Opportunities
- Target Keywords Generation
- Internal Link Analysis
- Link Visualization
Other Features
- GSC Integration
- SEO Plugin Integration
- Keyword-based Linking
- Linked-to Domain Report and Analysis
- Link setting automation
- Plus More…
Cons— Limited to WordPress and Shopify
Choose IF—
- You want the best internal linking tool for WordPress
- You want the best internal linking app for Shopify
- You prefer managing the LLM connection yourself (you get to choose any model of your choice!)
Use Link Whisper promo code “zealoff” to save the biggest!
Or read Link Whisper Review.
2. Linksy
Linksy is a WordPress Plugin that has a very keen interest in AI internal linking. The Plugin uses NLP, Machine Learning and LLM power (OpenAI/Gemini depending on use case).
As opposed to Link Whisper, the Plugin manages the LLM integration directly and users don't have to worry about stuff going behind-the-scenes. All they only need is to pay the cost.
Linksy efficiently detects internal linking opportunities, creates suitable phrases (when there's none), automates certain tasks — like the generation of target keywords and even offers FULL automation like bulk linking.
AI Features
- Finding Internal Linking Opportunities
- Creating Internal Linking Opportunities
- Bulk Linking
- Target Keywords Generation
- Internal Link Analysis
Other Features
- GSC Integration
- SEO Plugin Integration
- Keyword-based Linking
- Linked-to Domain Report and Analysis
- Link setting automation
- Plus More…
Cons— Limited to WordPress
Choose IF—
- You don't need to manage API keys from OpenAI and all the rest
- You're looking for a WordPress internal linking plugin after Link Whisper
Use Linksy discount code “zealoff” to save the biggest!
Or Learn more about Linksy AI.
3. LinkBoss
LinkBoss is a SaaS tool for internal linking. Currently, the platform supports WordPress and Shopify.
LinkBoss connects to WordPress using a simple Plugin. Users have to enter their LinkBoss API key to establish the connection.
This internal linking tool makes use of NLP, Machine Learning and other Artificial intelligence to suggest internal links and to ease the process.
LinkBoss supports Bulk linking and it can create internal linking opportunities where there's none.
AI Features
- Finding Internal Linking Opportunities
- Creating Internal Linking Opportunities
- Bulk Linking
- Internal Link Analysis
- Link Visualization
Other Features
- SEO Plugin Integration
- Linked-to Domain Report
- Plus More…
Cons— Limited to WordPress and Shopify
Choose IF— You want a SaaS approach to WordPress/Shopify Internal Linking
Use LinkBoss discount code “zealoff” to save the biggest!
Or read LinkBoss ultimate guide.
Note: LinkBoss app for Shopify is in beta; they recently extended support to the online store.
Bonuses—
- Linkbot — A new player that works on all CMS (not fully tested yet)
- SEO Juice — A new player that works on all CMS (not fully tested yet)
Try those new tools if you want a solution for other platforms, not just WordPress or Shopify. We are yet to test those tools but they seem to have great features.
AI Internal Linking Tools Comparison
Here's a table that will aid decision-making —
AI Internal Linking Tools can be compared using key features and other functionalities that assist internal linking in one way.
The table gives you a quick information about the type of AI language model, integration type, and the features (which we have explained in the beginning) each tool has to offer.
You may refer back to the AI features section if you skipped it!
- AI (OpenAI, or other AI engine)
- AI Integration type (Manual/Preset)
Note: Manual means the user is the one who manages connection to the LLM mainly through an API key. Preset means the platform got that covered, therefore no headache for some people, but comes at a high price (i.e., the tools that fall under this classification).
Key Features summarized using Abbrev.
- FILO (Finding Internal Linking Opportunities)
- CILO (Creating Internal Linking Opportunities)
- BL (Bulk Linking)
- TKG (Target Keywords Generation)
- ILA (Internal Link Analysis)
- LV (Link Visualization)
Check other features below…
| AIs | INT | FILO | CILO | BL | TKG | ILA | LV | INT | KBL | LDR | LDA | LSA | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Link Whisper | NLP, ML, OpenAI | Manual | ✔ | ❌ | ❌ | ✔ | ✔ | ✔ | GSC, SEO Plugins | ✔ | ✔ | ✔ | ✔ |
| Linksy | NLP, ML, Custom | Preset | ✔ | ✔ | ✔ | ✔ | ✔ | ❌ | GSC, SEO Plugins | ✔ | ✔ | ✔ | ✔ |
| LinkBoss | NLP, ML, Custom | Preset | ✔ | ✔ | ✔ | ❌ | ✔ | ✔ | SEO Plugins | ❌ | ✔ | ✔ | ❌ |
Other Valuable Features (we talked about) –
- INT, Integration to GSC, SEO Tool
- KBL (Keyword-based Linking)
- LDR (Linked-to Domain Report)
- LDA (Linked-to Domain Analysis)
- LSA (Link setting automation)
Summarizing…
- Link Whisper, best overall | best for semi-automation (more relevant links)
- Linksy, next choice | great at bulk linking, full automation
- LinkBoss, best for a SaaS option for WordPress
- Linkbot, a new-player in the industry (not fully tested yet! but works for all CMS allegedly)
- SEO Juice, another new-player in the industry (not fully tested yet! but works for all CMS allegedly)
Conclusion
AI internal linking has really changed the way we do internal linking today.
Before now, internal linking was stressful and time-consuming. Traditional automation tools helped a little, but they were still limited — they mostly used basic AI and simple technologies that could not fully solve the problem.
But now, with the power of AI, especially large language models, internal linking has become smarter and better.
AI doesn’t just suggest links — it finds better opportunities, creates new ones if needed, generates more target keywords, and even manages internal links easily from one dashboard.
When we compare AI internal linking to traditional link automation, the difference is very clear.
AI brings better relevancy, smarter keyword generation, the ability to create linking opportunities, full bulk linking across your site, and easier management of all your links.
In short, AI internal linking doesn’t just save time. It gives you better results.
FAQs
What's AI internal linking?
AI internal linking involves using advanced artificial intelligence to make internal link automation better.
Is AI at a point where it can automate internal linking without issues?
AI internal linking is far better than traditional approaches, but it hasn’t yet reached the point where it can fully automate internal linking without any issues.
However, when it comes to semi-automation — where a human can review or control the process — AI does incredibly well and delivers very intentional results.
AI also handles certain types of full automation, like helping generate additional target keywords, with high quality.
What's Internal Link Automation?
Internal link automation simply means the act of automating internal linking — whether semi-automated or fully automated.
What's the best AI Internal Linking Tool?
There’s no one-size-fits-all answer here.
The *best AI internal linking tool depends on several factors: the AI engine it uses, the large language model behind it, and the features it offers.
That said, as of now, Link Whisper is considered the best overall. It integrates with OpenAI and delivers a lot of functionality.
What about WordPress internal linking plugins?
WordPress internal linking plugins are tools that run directly inside WordPress to help automate internal linking.
Since they are built into WordPress itself, they eliminate extra costs like needing to directly utilize expensive large language models like OpenAI.
This is why WordPress internal linking plugins are often cheaper compared to standalone internal linking tools that exist outside WordPress.
What of other Internal Linking Tools that contribute value?
There are many internal linking tools out there that bring value in different ways.
Some use AI, some are built as WordPress plugins, and others are standalone online tools.
Some tools focus on one key feature, while others offer an all-in-one solution.
We recommend checking out our detailed guide, Best Internal Linking Tools, to explore all the top options available right now.
